最高 SAIKŌ
JAPANESE RESTAURANT
CUSTOMER LOYALTY APP
最高 SAIKŌ
JAPANESE RESTAURANT
CUSTOMER LOYALTY APP
最高 SAIKŌ
JAPANESE RESTAURANT
CUSTOMER LOYALTY APP
Product.
Mobile app with membership purpose and complementary website
for a Japanese Restaurant. Portfolio purposes.
Mobile app with membership purpose and complementary website for an ficitional Japanese Restaurant. Portfolio purpouses.
Product.
Mobile app with membership purpose and complementary website
for a Japanese Restaurant. Portfolio purposes.
Tools.
Tools.
Figma, Adobe Photoshop.
Figma, Adobe Photoshop.
Role.
Solo UX/UI designer.
Role.
Solo UX/UI designer.
Duration.
2 Months.
Duration.
2 Months.
PROBLEM.
PROBLEM.
Lack of intuitive and engaging way
to interact with a restaurant.
Lack of intuitive and engaging way
to interact with a restaurant.
Lack of intuitive and engaging way to interact with an restaurant.
Need to check different socials for all information.
Need to check different socials for all information.
Need to check different socials for all information.
Frustration with the lack of engaging rewards,
unclear benefits, complicated reward system.
Frustration with the lack of engaging rewards,
unclear benefits, complicated reward system.
Frustration with the lack of engaging rewards, unclear benefits, complicated rewards system.
Clients who want to visit restaurants quickly, don't have an option for up-front ordering.
Clients who want to visit restaurants quickly,
don't have an option for up-front ordering.
Clients who want to visit restaurants quickly, don't have an option for up-front ordering.
SOLUTIONS.
SOLUTIONS.
Online reservation and ordering ahead functionality.
In app payment.
Online reservation and ordering ahead functionality.
In app payment.
Online reservation and ordering ahead functionality. In app payment.
Tiered card loyalty system.
Personalized coupons and offers,
based on order history.
Tiered card loyalty system.
Personalized coupons and offers,
based on order history.
Tiered card loyalty system.
Personalized coupons and offers based on order history.
Tiered card loyalty system.
Personalized coupons and offers
based on order history.
All events and pop-ups in one place.
No need to check different socials to find information.
Book your place effortlessly.
All events and pop-ups in one place.
No need to check different socials to find information.
Book your place effortlessly.
All events and pop-ups in one place.
No need to check different socials to find information.
Book your place effortlessly.
All events and pop-ups in one place.
No need to check different socials
to find information.
Book your place effortlessly.
Menu with images and pricing
on website and app.
Menu with images and pricing
on website and app.
Menu with images and pricing
on website and app.
*Complementary website*
*Complementary website*
Takeaways.
Takeaways.
Takeaways.
This project demonstrates how a streamlined loyalty system can bridge the gap between casual dining and brand advocacy.
The final design focuses on reducing friction in the rewards process, aiming to increase customer retentionand simplify the mobile ordering experience.
This project demonstrates how a streamlined loyalty system can bridge the gap between casual dining and brand advocacy.
The final design focuses on reducing friction in the rewards process, aiming to increase customer retention and simplify mobile ordering experience.
This project demonstrates how a streamlined loyalty system can bridge the gap between casual dining and brand advocacy. The final design focuses on reducing friction in the rewards process, aiming to increase customer retentionand simplify the mobile ordering experience.
This project demonstrates how a streamlined loyalty system can bridge the gap between casual dining and brand advocacy.
The final design focuses on reducing friction in the rewards process, aiming to increase customer retentionand simplify the mobile ordering experience.
Gains.
Gains.
Gains.
As this was my first project I learned the importance of testing ideas qucikly,
to identify and fix design flaws early.
As this was my first project, I learned the importance of testing ideas qucikly,
to identify and fix design flaws early.
As this was my first project I learned the importance of testing ideas qucikly, to identify and fix design flaws early.
As this was my first project I learned the importance of testing ideas qucikly,
to identify and fix design flaws early.
Future Iterations.
Future Iterations.
Future Iterations.
Refining the reservation and menu screens, to enhance their visual clarity
and overall UI. Continiue evolving through usability testings and iterations.
Refining the reservation and menu screens, to enhance their visual clarity
and overall UI. Continue evolving through usability testings and iterations.
Refining the reservation and menu screens, to enhance their visual clarity
and overall UI. Continiue evolving through usability testings and iterations.
Success metrics.
Success metrics.
Success metrics.
Retention rate, business revenue, active users.
Retention rate, business revenue, active users.
Success metrics.
Retention rate, business revenue, active users.
View other projects.
View other projects.
